…The heavyweight social networking site, Facebook, may have an undefeated record, BUT that will not intimidate the lightweight MySpace from making an attempt to challenge the bigger and stronger media service to yet another duel…
With various aspects of MySpace’s critical downfall highlighted throughout this particular blog, the only sensible way to conclude the broad topic would be to recognize its utter acquiescence to Facebook becoming the Networking King of the Internet.
The following is a series of images that demonstrates the current MySpace vs. Facebook competition on a comparative level:
1.) Demographics: As indicated by the following 2011 demographic breakdown, MySpace continues to adhere to the 14-17 year old teen population on a greater scale than Facebook. The role of Facebook is not only geared towards the college student demographic (although the 18-24 age bracket contains the most active users), but also an array of business people who utilize the platform to connect and market themselves on a professional level; whereas, MySpace targets the younger generation of teenagers in order to specifically appeal to their attainment and enjoyment of entertainment media.
2.) Interface: MySpace had been constantly criticized for its inability to organize its flowing data; however, after Facebook implemented the monitored stream of information, MySpace immediately jumped on board and incorporated a similar profile interface. Homepage: MySpace features the top entertainment stories, especially in music, while Facebook provides the friends’ updates and news stream. But, when it comes to MySpace’s individual profile page, the interface is a replica of the Facebook design, even including the Like/Comment/Share and Status Update options.
3.) Spam & Ads: One of the most notable causes of MySpace’s loss of users revolves around the issue of pornographic spamming. (It should be mentioned that Facebook has experienced the same problem in recent months; just not on the immense level of MySpace during its prime years.) The incessant spam through messaging and friend requests was certainly a good enough excuse for users to flock towards the Facebook adversary, which conversely contains strict privacy settings to eliminate such spam requests. In addition, the presence of ads have infiltrated both social networking platforms. The Facebook ad section seemingly targets the user by their avid interests (measured by link clicks throughout the site). On the other hand, MySpace utilizes ‘hypertargeting’ technology that measures the user’s personal activity over a lengthy period and displays ads that fit those distinct categories. The busy MySpace interface attempts to make the ads blend in, but it can be inferred that the entertainment-driven homepage is basically one big advertisement in itself.
4.) Play & Participation: The fact that users are able to connect to their favorite games via Facebook instigates a participatory element that MySpace seriously lacks. Yes, MySpace does consist of a games section, but the ability to play games on the social platform AND the mobile device gives Facebook a leading edge (i.e. Words With Friends). The Facebook apps section is rather versatile since it drives user engagement on the social channel as well as the smart phone, which entices the connection between both available technologies. MySpace games are devoid of that mobile capability; therefore, users are not drawn to the separate gaming area that has absolutely no bond to the demanding mobile tools. Also, in terms of basic naming functions, MySpace displays a user nickname, making connection extremely difficult and ultimately driving users to employ Facebook (full names shown) to instill relationships on a more personal and professional level. Although MySpace does not distinguish itself as a social media platform anymore, the nickname preference continues to make interactions and searchability seem like a chore. Let’s face it, no one wants to put in the extra effort: easier is better; hence, Facebook is the way to go in regards to finding and connecting with people.
In the end, if Facebook did not exist, what would that have meant for MySpace’s future? Would it have grown to be the Networking King of the Internet? Or would MySpace have eventually flat lined anyway? One thing is for sure: the success of Facebook perpetuated the failure of MySpace…and vice versa. Either way, Facebook deserves to proudly throw its fist up in the air, claim its definitive victory, and strut around the Internet with the bedazzled championship belt because…Facebook: you win.